Amber Bent

Work Experience

2019 – Present | ILÚM Health Solutions (A subsidiary of Merk)

Marketing Coordinator Specialist

• Specializing in automation programming
• Responsible for integrating marketing platforms, sales CRM, website, webinar software, social media platforms, website analytics, utm links, performance, source and ROI reporting
• Development of digital marketing and content marketing strategy, framework development, and campaign management
• Web development
• Reporting and analytics for website traffic, source,
• Marketing strategy
• Responsible for trade show planning, campaigns, logistics, booth design
• Social media management with hootsuite, ads, utm link tracking, Twitter chats, Linked In groups
• Content development and copy writing
• Case study development and layout
• Ads and promotions
• Press releases
• Blogs
• White paper development and layout
• Graphic design
• Video development and animation
• Slide show presentations
• Proposals
• Webinars from presentation development, hosting, reporting, and follow up while maintaining lists to re-market new webinars
  

2016 – 2019 | Formativ Health (A subsidiary of Northwell Health)

Marketing Associate/Automation, Web Developer/Graphic Designer

• Established integrated marketing plan, brand campaign objectives & budget, build disciplines around tracking progress, soliciting feedback, & metrics to improve market performance.
• Organized educational webinars. Managed marketing schedule behind monthly webinars including email invites to marketing list, emailing stats, meetings with speakers, web content development, & sales CRM management. Design of webinar presentation & edited video recording of webinars.
• Design of all trade show items including brochures, promotional items & booth development. Managed projects & logistics with vendors. Managed marketing schedule around trade shows.
• Designed, developed, created content for, & automated high impact product launch campaigns, emails, social media, & form fills using Marketo to drive brand consideration, leads, conversion, and market growth.
• Responsible for development & maintenance of company website including SEO & content development/copywriting.
• Created & built company intranet with unique log-ins & permissions for over 500 employees.
• Oversaw group of outside contractors for management of automation projects.

2016 – 2017 | Etransmedia (A Medical Revenue Cycle Management Company)

Marketing Associate/Graphic Designer

• Developed corporate branding strategies as part of the integration team for partnerships, mergers, & acquisitions.
• Collaborated with development team to design proprietary software UI.
• Designed company website, SEO & content managed content marketing.
• Design of all trade show items & booth development. Managed projects & logistics with vendors.
• Design, development, & delivery of company newsletters.
• Powerpoint layout & design for webinars & sales presentations.

2014 – 2016 | Albany/Colonie Regional Chamber of Commerce

Graphic Designer

• Responsible for regular web site edits & updates.
• Design, layout, & print preparation of bimonthly magazine, & ad designs.
• Design, development, & delivery of e-mail newsletters.

2012 – 2014 | Internet Marketing Ninjas

Web Developer

• Editing code including HTML, CSS, SQL, PHP, Java script.
• Editing content through CMS on customer sites that implemented them.
• Designing of websites, & SEO development.

2010 – 2012 | Hudson Valley Community College Graphic Dept

Graphic Designer, Print Production & Web Developer

• Design of college brochure & marketing materials.
• Pre-press preparation including film & plate burning.
• College web site maintenance & content building.

2008 – 2010 | Premiere Transmedia

Designer, Animator

• Responsible for illustration & animation of all elements in games created for educational use in classrooms.
• Oversaw group of outside contractors & in house educators to develop game content & actions.
• Development of web site hub that housed game subscriptions.

Education

Hudson Valley Community College
Computer Information Systems: Web Design A.A.S.

New York Institute of Technology
B.F.A. Marketing/Graphic Design

Areas of Expertise

• Market Research & Analysis
• Brand Development & Awareness
• Salesforce & Marketo
• Adobe Creative Suite
• HTML/CSS
• Word Press
• Microsoft Office & Google Applications
• Mac & PC Platform

Technical Skills

Additional Skills

• Received surplus grant for Oakwood Cemetery website project.
• Received monetary reward for best intern with Internet marketing Ninjas, and was welcomed on as full time employee.